The concept for this logo came from observing illustrations of engine combustion with a car. Seeing the spark ignite the fuel mixture is similar to how people perceive a concept and transform them into something. It can be anything from product design, a drawing, or even the theory of relativity.
In this case, it's regarding brand development and logo design.
The logo of "Creative Spark" is based on concept development. The concept of combining a light bulb with a spark plug came from looking at the process of engine combustion.