The watches you see are composed of fonts. Every part of the watch is made with a combination of letters with different variations of black, white, and different values of gray. This is my "visual version" of an Emigre catalog mixed with a watch catalog.
(Left to Right): Dreamscar, Helvetica, Delicious Ketchup, Hiragana (Japanese), Silom, Sausage, Hangul Jamo (Korean), Xiaxide
(Top): Arial Black